The rate recommended

[nusaiba125]

An absolutely identical cosmetic bag, but larger in size, is shown at a rate of 15% and has a display share at this rate of only 30-60%.
by Yandex Market is calculated by algorithms, and the seller cannot influence it in any way. As we understand, it consists of the rates that are currently used by other sellers in this category.

Practice shows that rates can reach 40% and more. It is unlikely that such high advertising costs will fit into any unit economics, so there are big questions for the "experts" who promote these cards.

Yandex Market also uses the “second price auction” mechanic portugal consumer email list : let’s say a seller sets a bid of 24.59%, but the marketplace will charge him not at that rate, but at the rate indicated by the previous seller (lower), let’s say 20%.

That is, the seller can keep the rate slightly higher than he can afford, and adjust it during the sales process.

There are not enough places for sales boost advertising to collect a large number of impressions.

That's why Yandex Market gives preference to those products in terms of impressions that are more likely to be purchased .

Payment for impressions is a new mechanic. It is good that Yandex has added the possibility of offsetting from the account when using it (but within 3 thousand). We launched it with an accessories seller, but did not see a noticeable increase in impressions. How this type of advertising will work for other categories can be understood, but only by testing the advertising campaign.

So far we have realized that it is not effective for our client, but we still need to take into account that this is an innovation that needs time for optimization and “pumping up”