This source is more suitable for B2B2C businesses that supply products through dealers

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Here you can influence not the dealers, but the final target audience, that is, the consumers, creating demand for the product.

Due to its features, Pinterest is best suited for businesses that sell their products in the areas of construction, renovation, home goods and interior design.


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Channel advantages:

eternal content that does not depend on publication dates;
wide coverage: more than 400 million users;
there is no dependence on the number of subscribers, and there is no need to recruit them for promotion;
low competition;
relatively free opportunity for promotion;
loyal moderation;
permitted network. Although some Pinterest advertising opportunities are currently unavailable for the Russian Federation, the platform has become a good alternative to some banned social networks.
B2B portals
B2B portals are Internet resources created for interaction between companies.

Their advantages are:

a ready-made developed platform. That is, you do n paraguay consumer email list ot have to create any business community in your field yourself, you can come to a ready-made site where the business environment is fully developed and advance on it;
segmented target audience. This could be a highly specialized channel, for example, Agroinvestor. General sites have strict segmentation by category, for example, in B2B catalogs and reference books;

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no marking is required for posting content unless it is advertising banners;
low advertising costs compared to classic traffic attraction tools;
Some sites, in addition to their natural presence, provide sophisticated advertising tools.
However, there are also disadvantages:

there are no ready-made integrations for analytics. If the site has an open IP, integration can be created, but this will require additional costs;
most often there is no internal analytics, especially if these are catalogs and bulletin boards. Therefore, it will not be possible to deeply and thoroughly analyze the effectiveness of promotion.