SERM (Search Engine Reputation Management), working with search results

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The goal of SERM is to bring positive content about a specific brand to the top of search results and displace the negative.

To do this, they use SEO tools, such as selecting keywords, optimizing meta tags, and increasing the number of high-quality backlinks to positive content.

What SERM gives :

brand association with the desired search queries;
positive at the top of search results - articles, reviews about lebanon consumer email list the brand;
Relevance of information: if outdated brand data or irrelevant pages made it to the top, this is corrected so as not to mislead users and provoke negativity.
Search results are influenced by both controlled resources (official brand pages) and uncontrolled ones (reviews on independent sites). The goal of SERM is to optimize both types of sources.

Example of top results for a branded query in Yandex:

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Source

It is also possible to remove negativity from search engines , but you need to involve lawyers for this. If it turns out that the content is unreliable or slanderous, it will be removed or de-indexed.