What mechanics to use to sell a complex product

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As a rule, selling complex and expensive B2B products requires an individual approach to the buyer.

In the current reality, chatbots can offer businesses unique mechanics for interacting with users, including:

gamification of customer warm-up . Its essence is that information about products is presented in a game form. For example, a small quiz will allow you to learn more about the functionality of the equipment, and a quest will reveal the advantages of the product step by step;
creating individual offers based on the implementation of personalized scenarios. For example, if a client works in a certain industry, the bot will be able to focus on those characteristics that are most important for this area. And this client;
checking statuses and data . For large clients, it is important latvia consumer email list not only to receive information, but also to pass certain checks, that is, to be verified. To do this, the chatbot can request data from the company's servers and check whether a specific user has access to specialized materials. This reduces the workload on managers and makes the process of providing information more transparent.