organic search position data from SEMrush

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You’re probably used to creating different formats of content . From video and infographics to social content , interactive content , and more. Just as you’ve probably established a process for determining which one is best suited, you should also determine the length of your content.

What is short content?
Short-form content is considered to be content that is less than 1,200 words in length, although some marketing professionals reduce this figure to 1,000 words.

It is quick and easy to consume content. It usually covers a specific area of ​​a topic, rather than trying to present detailed or in-depth text.

The most common short content formats include:

• Short articles

• News

• Infographics

• Social content

• Mail

This type of content is not too heavy for the audience, does not require a significant investment of time and is relatively quick and easy to create. The goal of short content is to deliver a simple, quick and effective message. It seeks to share an idea and keep things simple.

A good example is this social media post, which creates a simple message in a simple way:

short form social content example

In fact, social content is a short and really effective content format. It is a mistake not to think of short content as something more than written content, which happens relatively often.

Think outside the box and create content that connects with your audience, no matter the length.

What is long-form content?
Long-form content is typically over 1,200 words (sometimes 1,000). It is content that goes into depth and covers a topic in detail.

Includes the following formats:

• Detailed and long articles

• Evergreen pages

• Guides and tutorials

• Whitepapers and ebooks

• Webinars and virtual events

• Pillar pages

This is the type of content that truly connects with audiences because of the depth of the topic it covers. It is not intended to be content for quick consumption, but rather content intended to educate and inform those looking to answer a specific question or learn more about a topic.

A great example of long-form content in action is Pipedrive's Ultimate Guide to Sales Strategies :

pipedrive

This nearly 7,000-word guide does a good job of showing what can be achieved, and what long-form content looks like.

Let’s not forget to mention that this type of content requires a significant investment of resources. It is usually not quick to produce, and often requires a significant investment of time and resources. However, the return and results of using long-form content strategically can be huge.

For example, we can see that this guide ranks highly in search results for a variety of relevant terms:



These may not be keywords with sky-high search volumes, but they are perfectly tailored and aligned with Pipedrive’s target audience. You can do similar domain research here .

Another great example is NerdWallet's guide to tax brackets and income tax rates:

nerdwallet income tax

This piece is on the edge of what is considered long-form qatar mobile database content (just over 2,000 words) but it shows us the importance of getting the length right and not just focusing on word count.

When we take a look at the page statistics, you can see that it gets 265,000 organic hits every month.

Organic research data

Long-form content (with a specific emphasis on evergreen ) often forms the backbone of your SEO strategy. When you stack successful pieces on top of each other, the result can be highly impactful and generate a steady stream of traffic and leads.