Planning and preparing for the launch of the mailing list

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Planning means thinking about strategy and preparing content in advance to ensure effective communication.

And in the case of New Year's mailings, it should start in November or even earlier.

Preparing for mailings includes the following steps :

analyze previous campaigns: what worked well and what didn't. If you are launching a mailing for the first time, then evaluate the resources, determine what you can implement, and next year this will be the springboard for your campaign;
formulate SMART goals, outline the stages for achieving them and develop a content plan;
Conduct A/B tests and analyze the effectiveness japan consumer email list of each element of the letter. Evaluate which call to action works best, what interests the audience most and engages them in communication.
When working with mailings, it is necessary to track the number of unsubscribes. If it grows, then either the content of the mailing does not correspond to the interests and needs of the audience, or the letters are sent too often.