Marketing and sales in B2B are not a one-time deal, but a long-term partnership

[nusaiba125]

Given these inputs, we recommend that marketers and business owners first take into account the following trends:

Lengthening the B2B deal cycle . It will increase due to the emergence of new channels, activities and offers. It is important for businesses to track the current deal cycle in order to make decisions about additional traffic channels based on numbers, not assumptions;
increasing content personalization : the more precise your message and the clearer the message for the target audience, the higher the conversion to a deal;
Building customer value : Maintain contacts for repeat business and increase customer LTV. Initial sales do not pay off marketing investments: as Completo's experience shows, positive unit economics are achieved through repeat sales and building long-term mutually beneficial relationships with customers.
Trend 1: Head-on sales don't work anymore

2025-01-10_16-31-33.png

Image from the author's archive

The market is overcrowded, so aggressive selling is jamaica consumer email list a thing of the past.

The main thing today is to build relationships and create value for the client, and not just offer services.

To get a contract in B2B, work with hot demand and warm up the target audience .

To do this:

create useful materials , infographics, lead magnets, conduct webinars - they generate traffic and leads, which, with proper warming up, are converted into deals;

For example, most of Completo's leads come through useful materials, checklists, and research;

personalize offers for each segment of your target audience;
Segment creatives and landing pages to increase conversion.