The most common mistakes made by PR people, as seen by journalists:

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Podcasts are a content trend. This format is gaining popularity due to its ease of consumption. You can do your own thing and listen to a lecture on design or nuclear physics at the same time.
More SMM trends can be found here . However, remember that they should be applied based on business objectives and preliminary analysis of your target audience: this will increase your chances of success.

Useful material:
SMM in B2B: How not to make a mistake when choosing a platform
Data storytelling as the best way to present information
73% of PR specialists offer pitches that are too “advertising”, and 57% of newsmakers do not use figures and facts. Such data was obtained by the Kabarga and Pressfeed agencies as part of a survey of ivory coast consumer email list media representatives.


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One way to improve the situation is through data storytelling, which combines analytics, visualization, and storytelling .

It is used to solve various problems - from presenting a new project to investors to strengthening connections with the audience.

All major foreign publications have data editorial boards, for example, the New York Times, Financial Times, Washington Post. In Russia, data storytelling is being developed by Tinkoff Magazine, RBC, TASS, RIA.

For example, TASS tells how Russians’ tourist preferences have changed over the past 10 years: