In the world of marketing, understanding who you are targeting is important in order to develop your strategies. Two fundamental concepts in this process are both the buyer persona and the target audience. Although they are often used interchangeably, we must know that each has its own identity and a specific purpose in creating campaigns.
In this blog you will have the opportunity to learn the main differences between Buyer Persona and Target Audience so that your campaigns are guaranteed success.
What is Buyer Persona?
The Buyer Persona is a semi-fictional and detailed nigeria telegram number database representation of the ideal customer for a product or service. This representation is based on demographic data, behaviors, needs and motivations of our ideal customer.
It is a strategic marketing tool that seeks to understand who the company is targeting in order to effectively personalize its sales and marketing strategies .
Creating a Buyer Persona involves collecting specific information about the profile and characteristics of existing or potential customers. Below, we will tell you about the characteristics we based our Buyer Persona creation on in mbudo:
Do you know the differences between buyer persona and target audience?
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