Create a list of everyone who needs to know

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When it comes to choosing your colour palette, it can be helpful to look at similar clubs in your sector and see which colours they have chosen.

rebrand your club

The Army Cadets have used dark grey and green on their website. These colours bring to mind feelings of power, stateliness, outdoors and nature – things you would probably associate with the organisation.

The Duke of Edinburgh Award and the Scouts, on the other hand, have chosen vibrant shades of purple. Vibrant shades are common for brands aimed at children. However, purple is often associated with luxury and authenticity. By going with a less obvious choice, the organisations stand out.

Step 7 – It’s time to launch
Before jumping into the deep end, it’s important to romania rcs data make sure you have everything in place and ready to go.

We recommend the following plan:

This is known as a soft launch. It is important to make sure you inform your internal audience first to help maintain relationships. It allows you to get everyone on board and for everyone to stay informed. A soft launch is also a great way of ironing out any kinks and issues before going public.

Building upon the list you created earlier in the process, identify any additional internal or external stakeholders who need to be informed of your rebrand. These could include:

Create a narrative
Now that your audience is set in stone, you need to make sure you unveil all your hard work in a way that tells the story. Tell them the reason behind your choice to rebrand, the thinking behind the new look and what this means for your business going forward.