We spoke to Ellie about her business journey, her inspiration, and how she managed to scale her franchise empire.
As a new mother, Ellie attended many baby classes such as music, swimming, and yoga. The demand for kids’ classes has exploded in recent years, but Ellie began to explore the world of infant development classes just as they were gaining in popularity.
Ellie knew and understood what a lifeline baby classes could be for new parents, especially first-time mums like her. Through these classes, Ellie was able to connect with other parents and form friendship groups to provide support and advice to each other.
And being intrigued by entrepreneurship, Ellie also portugal rcs data saw this as the perfect opportunity to set up her own business. She explains: “The seed of the idea was planted. Through that phase of my life, I saw a gap in the market for languages for babies. And that is where it began.”
Language learning in the UK is often misunderstood. However, parents are becoming more and more interested in raising their children bilingually.
“Many people thought it was crazy at first,” Ellie says. “Why should a baby be introduced to a new language when they can’t even speak? But I was fascinated by it. I wanted my children to be bilingual. So I read up on this a lot, and I found out that research showed that babies between the ages of 0 and 6 months can benefit from being exposed to a new language during that window of learning. It develops new grey matter and connects all these neurons. I am not a scientist, but I loved diving into this research.”