How to Double Your E-Commerce Website Traffic: 17 Proven SEO Tricks

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5. Make sure your website is user-friendly.
In e-commerce, it is important to pay attention to UX – user experience. Thoughtful design makes the resource visually attractive and improves its UX.

The site should not only be visually pleasing, but also work well. Make sure that pop-ups do not interfere with the user's view of the content, think about easy and clear navigation.

Shoppers should be able to find what they're looking for quickly and easily while still staying engaged. If Google or another search engine thinks your site is providing a bad experience for visitors, it may downgrade your site.

To improve UX, make sure your site:


loads quickly;
adapted for mobile devices;
has clear navigation;
created in a single style;
has a CTA (call to action).

6. Don't forget about cross-platform.
The site's cross-platform nature allows it to function correctly on various devices and browsers, ensuring accessibility to a wide audience. This improves user experience.

Thanks to responsive design and modern technologies, cross-platform sites load faster, are easy to navigate, and retain users better, which ultimately leads to increased traffic and increased customer loyalty.

7. Use a simple URL structure.
A simple URL structure improves the UX of a website. It also strengthens your SEO strategy by providing search engines with more relevant data.

The URL should be easy to read and understand and as short as possible. It is possible to include keywords in it, as they affect the position of the page in search.

8. Use microdata to make your site snippet more clickable.
Micro-markup allows the search engine to display more detailed information. The search robot will see and display not only the product, but also its main parameters: name, cost, manufacturer, etc.

9. Avoid duplication.
Duplicates occur when a redirect to the main mirror is not configured. For example, if the main mirror is https://www.site.com /, then redirects from http://site.com/ , https://www.site.com/ and http://www.site.com/ are required , as well as options without a slash (/).

Duplicates may be formed when generating pages with get parameters, utm tags and filters without a unique URL. For example, the original page is https://site.by/catalog/koltsa/obruchalnye , and the duplicate is https://site.by/catalog/koltsa/obruchal ... rse=yandex .

Duplicate meta tags can also create problems for your site:


Confusion for search engines. Robots may not understand which version of the page to index, which reduces SEO effectiveness.
Negative impact on ranking. Search engines may downgrade pages with duplicate meta tags. This will worsen the visibility of the site in search results.

Therefore, we advise you not to forget to set up redirects and close duplicates from indexing. Correctly setting up redirects and closing duplicates increases the efficiency of your site in search engines.

10. Pay attention to the page loading speed.
The ideal speed is about 1.2 seconds for the mobile version and 0.4 seconds for the web. You can check this indicator using the Cloudflare tool or Google PageSpeed ​​Insights.

Slow website performance may be caused by the following reasons:


too much media content that the server cannot handle;
a lot of scripts that slow down loading;
large and heavy images, not optimized videos;
problems on the part of the hosting provider;
your site is infected or under DDoS attack;
your server has HDDs installed instead of SSDs, or the server itself is incorrectly configured.

You can speed up your loading time by using:


fewer images or reducing their “weight” using services like Squoosh or Tinify;
delayed loading of third-party service scripts;
reducing the number of redirects;
reducing the number of requests to the server;
removing unused JS/CSS files;
caching and gzip compression.

11. Create cross-links.
Interlinking (internal linking) improves navigation and optometrist accurate email database user experience. Internal links help search engines index the site more accurately, determine the structure and importance of content, and also increase the time users spend on the site, reducing the bounce rate.


Effective interlinking helps distribute link weight more evenly, improves the visibility of important pages in search engines, and increases their ranking.

12. React promptly to errors in Webmaster.
Yandex Webmaster and Google Search Console are valuable sources of information that search engines use to signal problems with a site. Fatal or critical errors should be addressed immediately, as they negatively affect ranking.