How to Promote a Telegram Channel: 10 Effective Ways

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Since the beginning of 2022, the number of monthly Telegram users in Russia has doubled. As of March 2024, it already amounts to 84.84 million. Pavel Durov is confident that the emerging trend will continue, and more and more people will download the messenger.

Where there are users, there is money. Business simply has no right not to work with Telegram to promote its product. This can be done in different ways, one of them is a channel in the messenger, a blog that is maintained taking into account the features of the platform.

Starting a Telegram channel is not a problem (we will give a step-by-step algorithm below), but making it popular is a task with an asterisk (here we will offer 10 ways to promote it). However, first, a few words about how exactly the channel will help promote your business.

Why a Telegram channel?
This is a free platform where anyone can tell about architects email database themselves or their product. At the same time, the potential is huge. The messenger's audience is growing rapidly, and the team does not stop there and implements unique "chips" that businesses can also use: Stories, a built-in wallet, chat bots, and others.


Telegram Audience

Active users (million) in Telegram per month (March 2024)

Here's what kind of benefit a more or less popular Telegram channel can bring:

direct income from placing ads on other Telegram channels . You can also receive remuneration from the platform itself, although this is not yet available to channel owners from Russia and some other countries;

warming up the audience with regular content . At the same time, the length of the post on the platform is small. Anything longer than two thousand characters will be considered a longread;

transfer of warm traffic to the main site . The audience of the TG channel is more loyal, because it is already familiar with your product and is more ready to buy it;

Easily collect feedback from your audience through surveys or comments under posts . To communicate with potential clients faster and more effectively, connect Telegram integration with your CRM system.

In short, this is another free platform where you can talk about yourself or your business, as well as accumulate a loyal audience. In addition, a Telegram channel is easy. Anyone can start one, and it will take no more than 10 minutes.

How to create a Telegram channel?
The most convenient way to do this is from a computer. Open the application, click on the menu in the upper left corner, then on the "New Channel" button, then name your channel, set its avatar, and add a description.