Block of advantages and benefits for the client from the product and the company

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This block includes a short list of the main values ​​of the product. The optimal way to present it is as a list of advantages.

Block of advantages and benefits for the client from the product and the company

Let's say the value of the proposed stool is that it can hold up to 200 kg of load, i.e. it is the strongest thing. The customer's advantage: the stool will not fall apart under the weight of pastors in the us email list a plump husband, will be used in everyday life for up to ten years, and there will be no need to buy a similar thing again soon.

The benefits are listed without unnecessary details, preferably with numerical data. Visually, the benefits are presented as a list, icons with captions, or tiles with illustrations.

The advantages block most often follows the descriptions of the product or service. When there are a lot of them, some of them are moved to the end of the material as a final argument for purchase. Illustrations and short names of advantages catch the eye. The explanations below reveal and explain the benefits.

Target audience block, or "Who needs it"
The block explains for whom and in what case the product is needed:

who are the potential buyers, who might find it useful - so that the information helps a person decide whether a given product is right for him;

how to use the product, what possible usage scenarios there may be - to motivate the client to purchase with the message “maybe you’ll need it later”;

in what cases the product is used - so that the client understands whether he has had the same situations or whether they may arise in the future, which is another incentive to purchase.

When both the description of the product's target audience and the situations in which the product is used are important, two blocks are used at once.

Target Audience Block

Let's say a site offers courses for top managers. The first block lists potential clients - top managers, directors, department heads. The second block describes cases when these courses will be needed: the company has staff turnover, sales are not growing, the company is not developing, etc.

Block comparison
A comparison block is created to provide the client with a choice between products with different purposes of use or between the services of a specific organization and competitors. At the same time, by law, it is forbidden to name competing companies - they are described by indirect analogies. For example, the services of certified specialists are contrasted with the services of workers without a certificate, the purchase of goods from a direct manufacturer - a purchase from a dealer company.

For fundamentally new products on the market, their comparison with a previous similar solution is used. For example, climate control systems were compared at one time with air conditioners that appeared earlier.

Products are compared to each other when they appear as sets of services with different components or as slightly different products. Block comparisons are usually presented in a table format.