These are native advertising posts in communities. Usually, seeds are posts in VK, but they can also be placed in Telegram.
The name stuck because posts are sometimes placed for a long time and they regularly “bear fruit” with traffic. They buy seeds from community administrators. This can be done directly, or through advertising exchanges in Telegram.
Types of Advertising in TG
Telegram has two main types of advertising: targeted ads via Ads Manager and paid posts that look like themed publications. There is another format: repost. But its popularity is gradually declining.
Example of a seed post on the forex data left and a targeted post on the right
Advertising crops are purchased as follows:
Find Telegram channels in directories or on exchanges;
They select the most suitable ones in terms of topic, coverage, activity and other indicators;
Contact the admin or create a project on the exchange;
Prepare an advertising post. Sometimes this is done in advance, and sometimes after selecting donor channels, in order to better adapt the creative to advertisers;
Monitor the posting. If necessary, remind the administrator that the post has not been published or that edits need to be made to it.
When ordering an advertising post, it is important to know two things:
In Telegram, they agree to place posts for a certain number of hours in the top and in the feed. Most often, this is an hour in the top and a day in the feed, less often - 2 hours in the top and 2 days in the feed. They are designated as such - 1/24 and 2/48. There are also other formats of placement;
The creation of the creative falls on the shoulders of the customer. The channel administrator may request an additional amount if you ask him to create a post for you.