What to pay special attention to when developing a website for business

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First, you need to understand the business ecosystem and, consequently, the site: what additional tools will be needed. This could be either a calculator or a personal account. The concept will depend on this.

Secondly, what services will the site need to be integrated with in the future : accounting system, scheduler, pIM system, personal account, CDP services, etc. At a minimum, this will allow you to understand what platform to build the site on. And a template solution will no longer work if integrations are needed.

In this case , for example, we helped the Client australia consumer email list reduce the order processing time by 2 times by creating a Dealer Personal Account.
How to evaluate a website at different stages of its existence
This is one of the most common questions we receive.

Let's be objective - it is very difficult to evaluate a site because it is tied to a result that cannot be achieved without promotion.

Therefore, at the stage of creation

deadlines, or rather, their observance;
bugs, their presence and criticality.
At the initial stage of the site's operation , when you are already driving some traffic to it, pay attention to behavioral factors, namely, the bounce rate. If it is high, it means that the site is not clear to the target audience and will not bring you applications.

Next, it is worth evaluating traffic and conversions, as well as sales. But, let us repeat, they will be largely influenced by the product promotion strategy you have chosen.

What should a B2B website be like?
It's time to sum it up and derive a formula for an optimal B2B website :

So:

it is useful to the target audience, meets its needs, including in terms of after-sales service, provides answers to important questions and the ability to quickly contact specialists. The content is prepared taking into account CJM and is written in a language understandable to the target audience;
developed taking into account the trends of the market in which the company operates, including in terms of design and current trends;
the site is SEO-optimized for different types of queries (commercial, informational, for ambassadors' employees, high-frequency and low-frequency) and the necessary content is prepared for each significant group;
there are all the sections necessary for both clients and partners;