Vague or unclear calls to action (CTAs)

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Often, the desire to stand out from competitors leads to experiments in design, and buttons or links calling for action do not stand out against the background of the overall visual design of the site or are unclearly formulated.

In this case, users may not understand what action they should take, or may not even notice the call to action.

We recommend using bright and contrasting buttons, clearly formulating calls to action, and placing them in visible and logical places.

We also recommend that in pursuit of trends, do not forget about the comfort of users and use familiar colors. For example, the "buy" button looks familiar in green, and "cancel" in red. If you specify social networks in contacts and use logos, then you should not experiment with color and format, it is better to use standard ones.

Useful material
algeria consumer email list
Lack of personal and social support
Often, even companies with complex products have only basic information on their website and there is no way to ask a specialist a question or get help with selection.

Of course, users will leave the site if they have unresolved questions or concerns. And most likely, they will not return.

To avoid rejections due to this reason, you can implement a live chat, add an FAQ section and ensure quick response to requests.

Incorrect content targeting
Irrelevant content reduces the likelihood that the user will take the desired action, since they will not find what they really need.

So personalize content based on user data and use audience segmentation to show the most relevant offers.

Also think about readability: use comfortable fonts, write simply and clearly, do not add “sheets” of text, but be brief, convey only important and useful information to visitors.