An incoming call from a client is an opportunity to convince a potential consumer that our product is the best way to satisfy his needs.
Any script is better than a spontaneous conversation, and a script based on the company's ability to meet the needs of its target audience is even better.
Usually, every company eventually gets a script for answering an incoming call. After all, it is an integral part of the sales system! But every company without a script or with a script "on its own", "on its own" makes the same mistakes - loses customers!
The kickstart for creating your own script for responding to an incoming call from a potential client is an advertising campaign. We ordered the setup of an advertising campaign, paid for it, launched it and are waiting for calls. We look at the analytics – there are calls! We listen to the responses to incoming calls – there are no words…!!!
This is where further action in the advertising campaign part time data takes place – a complex begins to form: advertising, landing page, lead call. So far without CRM, this is connected later, when another kick arrives: there are more incoming calls, but sales do not grow.
Basic principles of writing a script for receiving an incoming call
Such scripts are especially relevant for B2B. An incoming call implies that the client is already interested in our offer. He has already collected some minimal information about our company. Visited our website, looked at reviews about our company.
Remember that it is not necessary to identify the client's need. Our client has already broken through the music, gone through the choice of "...if you know the phone number..." and finally waited for the operator to answer! Hooray! Such a client already deserves respect for the patience and persistence shown! His need has already been formed - basically. At least the client already knows what he needs and assumes that our equipment will be suitable for solving his need (task).
Our task is to offer the best solution at the best price and within the required time frame.
At the time of the call, our potential client has not yet made a purchase decision, but is only collecting information to make his choice.