Evergreen content is a trend. It is the most used by companies that invest in digital marketing. Why? It lasts over time, without becoming obsolete, it does not expire and it provides value for the user today and also in 1 year.
Unlike news texts, which talk about momentary topics and can become uninteresting in a few days, evergreen texts deal with more complete and lasting information about a subject, seeking to educate the person about it.
When writing content for SEO, evergreen manufacturing email list content is ideal, as it will position your company with authority in the market, and you will also generate much more value for your users.
Hyperlinks: the key to interactive reading!
The use of hyperlinks is responsible for transforming the way of writing for SEO. The use of links in texts generates mobility for the reader, who will be led from one text to another, complementing their reading. To achieve this, it is necessary that the links be included strategically.
Now that you know the main features of writing content for SEO, we will give you some tips to help you succeed when writing your content.
Tips for writing the text
Do you have a blog but you're not getting the results you expected from the content you publish? Investigate the reasons why, and analyze whether the content you wrote has the necessary characteristics to be successful with your audience.
If not, remember that writing content for SEO must comply with certain rules that can give more prominence to the content you are addressing.
1. Choose what you will write about
Analyze your keywords. Although most copywriters don't think about it in the first place, the reality is that not all keywords are relevant at the search level.
If you are thinking of writing an article on how to lose weight fast, for example, did you know that there are dozens of other keywords that are more interesting to work with than the keyword “how to lose weight fast”?
To find out what keywords we use in our articles, we use the KWFinder tool , which is absolutely fantastic and super affordable. With this tool we can understand what keywords we really need when writing content for SEO.
2. Keyword density in content
It's amazing how 90% of beginner copywriters believe that using the keyword in 3% of their text will instantly help them rank higher on Google. However, it doesn't work that way.
When the goal is to write content for SEO, keyword density, although relevant, is not the most important thing. So, more important than keyword density in content is the quality of the content.
So when you are going to write content for SEO, you need to create content that can actually help the reader to clear their doubts about that topic in question. The more you think about taking advantage of the algorithm, the less natural your content will look.
3. Internal links and external links
One of the aspects that writers most often overlook when writing content for SEO is the links (internal and external) within the text.
Unfortunately, there are still many people who believe that linking to other sites means removing relevance from their content, when in reality the opposite is true.
When you link to other sites with relevant content, you will not only be helping your users, but you will also improve the relevance of your content, because you are citing credible sources that will help the reader during the search process on the topic.
Internal linking is also important. Whenever possible, make 1-3 internal links in your texts. In addition to linking to other relevant content on your site/blog, you will be referring these articles to certain keywords.