To ensure your tweets reach the right people at the right times and serve to boost your Reputation Score, always triple check your sources, facts, and messaging before sending it into the ether.
User fewer hashtags and more visuals
Well-crafted tweets with relevant and entirely eye-catching visuals are twice as likely to earn a healthy boost on the platform than those without.
In addition to making sure you weave visual media into the lion’s share of your X/X content, you should also start using fewer hashtags. While hashtags were once an effective means of expanding tweet reach, now they could actually harm your brand authority.
As a general rule of thumb, you should use a maximum of one well-placed hashtag per tweet—or none at all if you can’t find a hashtag you deem to be valuable.