To better understand the direction of digital marketing, for example, try to follow articles and reports from large communications companies on a weekly or vp administration email database monthly basis ( subscribe to our newsletter
). Having the support of a marketing company also helps you stay ahead of trends : in order to guide you, the company needs to stay up to date with these new developments and apply them to the content strategy it periodically creates. Therefore, if you have a marketing agency working for you, you are automatically connected to market changes – which, in the long run, results in an increase in profits . And how can I apply this to my strategies?
Making decisions. In the world of digital marketing, market trends will indicate which social networks (such as Instagram, TikTok or LinkedIn) are most successful with a given niche audience. They will also tell you what type of content (short videos, long videos, texts or memes, for example) achieves the best results.
From there, it’s up to the content strategist – who could be you or your marketing agency, as long as they’re someone with a lot of knowledge on the subject – to understand how this fits in with your brand’s values and profile and then decide how to adjust the content production to achieve better results. If you have a medical practice, for example, a TikTok dance to the latest funk that’s trending is unlikely to be a good communication strategy.
Listen and Monitor Competitors
This topic is important, but it requires a lot of attention: we are not telling you to follow your competitors closely and become obsessed with trying to surpass them with each new product or content! The recommendation is to know who your main competitors are and understand what position each of you occupies in the market . This is the time to find out if your prices are in line with what people find out there, if you have the right range of products for the people you want to serve and, of course, if you have any differential that is not yet being fully explored.