The Ultimate Guide to Creating Engaging Blog Titles

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Not all blog titles are created equal. Some engage and facilitate conversions in droves, while others are completely forgettable.

What’s the difference?

The difference is forethought, intention, and strategy.

Good blog title examples include on-brand language, effective SEO keywords, and alignment with your overall marketing goals.

Let’s break down how to write engaging blog titles step by step.

How to write effective blog titles
Writing engaging, effective blog titles starts with knowledge and intention.

Understanding your readership, goals, and brand is the knowledge. The intention comes in with plugging all that information into a content marketing strategy.

Examples of good blog titles in the SERPs
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Write blog titles in your brand voice
Brand voice is important to consider when creating blog titles. For panama mobile numbers list instance, if you’re known for being friendly and conversational, blog title examples like “Why SEO is Stupid” will be jarringly off-brand for your target audience.

However, some brands are known for that sort of playful negativity. If you’re one of those brands, a more austere blog post example like “Getting Started With Your CRM” is the more jarring.

Brand voice is about representing who you are as a brand, but it is also about what your readers have come to expect from you. Do they expect snarky little snippets or in-depth how-to guides? Do they come to your blog mainly to engage with others in the comments, or do they quickly get what they need and bounce?

Understand your brand voice. Document it. Make sure every marketer on your team understands it too. And keep it top of mind when writing all your blog titles.