How easy can you make it for them to obtain that?

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It’s all about creating value to your members
To simply add in that cost burden to your members without giving them something in return is not the answer. To truly maximise the benefit of membership, and not alienate your members, it’s crucial to give something back.

This could take the form of free incentives, such as early access to camps or classes, or activities that have a cost, such as feature events or members-only merchandise and other perks. Members must be able to see the value that you’re offering them when they subscribe to membership, to the extent that they would feel stupid if they didn’t join.

Successful entrepreneur Alex south korea rcs data Hormozi describes this process as creating the “Grand Slam Offer”. A Grand Slam Offer is one that you make to your members that puts you into a category of one. What can you offer your members that no one else can in your market? This will remove the question of price and help you to drive membership with existing members and new ones.

To create this value, you need to find your niche. To do that you need to reflect on the people that you want to be a part of your club, or the people that you don’t want to lose.

What are their expectations or hopes from being a part of your community?
How long will it take before they get the value from your club that fulfils their hopes and expectations?
If you can answer and address these questions, you’ve got your Grand Slam Offer. All of a sudden, you’re generating huge value for your members that justifies paying a monthly subscription without question. It’s from that point that you can unlock the virtuous cycle of increased new bookings, increased new members, and increased levels of retention.