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Information requests

Such queries, also called “infosemantics,” imply that the user wants to find information on a topic of interest to him.

As practice shows, working with information semantics is especially important for B2B , as this method of promotion allows you to significantly increase coverage and is not obvious to your competitors.

For example, a blog posted on your website can be used as a source for attracting new customers and building loyalty among current ones. With its help, you can consult consumers and help them solve existing problems and prevent potential ones.

This allows users to see your level of expertise and desire to help, which in turn influences their ultimate decision to become your client.

In order to use the potential of a blog in this way and get leads from it, you need to collect and cluster information semantics according to queries that are interesting to your target audience, and prepare materials in accordance with them.

But a blog on a website is not the only way to monopolize uae consumer email list earch results in the context of using information queries.

You can also use:

Zen;
various blogging platforms;
video hosting;
other useful services, such as Mail.ru Answers and Yandex.Q
By the way, in addition to search results, you will get additional coverage due to the audience of these sites. This is also something to keep in mind.

The image shows that the search for the information query “SPC and PVC differences” returned links to both thematic videos and articles:

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By the way, information semantics has other advantages:

competition is lower than in commerce. Neither marketplaces nor aggregators are promoted by such queries. It will be easier to take top positions;
there is no binding to regions. If in commercial semantics, in order to cover regions, it would be necessary to create, for example, subdomains for each, and this entails additional costs, then in information semantics, with the help of one article, it is possible to cover all regions;
companies such as, for example, product manufacturers, have an advantage over regular information and article sites. The thing is that search engines understand that there is a real brand and experts on the topic behind your articles, and accordingly, your materials are ranked better;
Coverage of queries with implicit intent.