See how to plan your actions and prepare for Black Friday
The year has flown by and another edition of Black Friday is approaching.
In 2020, it will take place on November 27th and brings good revenue expectations for both physical and online businesses in Marketplace and E-commerce, for example.
With just over 2 months to go until the date, now is the time for you to prepare for it.
What is Black Friday?
First of all, Black Friday was created in the United States in 2005. It is a mega sales campaign to clear out stock in stores.
It takes place on the 4th Friday of November, right bitcoin data after the Thanksgiving holiday, and offers and discounts reach up to 70%.
It's a great opportunity for consumers to buy Christmas gifts at a super discount, for example.
Black Friday is interesting for all types of retail and service segments.
You can clear your inventory by selling directly to the end consumer or, if you sell to other companies, you can also offer your services.
Why think about Black Friday in advance?
You know those videos you see on the internet of people going crazy in stores because of the Black Friday promotions?
So, you don't want that to happen to you, right?
FOR YOUR WEBSITE:
Of course, this year, due to the pandemic, there may be less business in stores. On the other hand, your website, marketplace or e-commerce site will be full of visitors and purchases.
Therefore, you should check some items on your website, so that no problems occur for your users:
• Know the capacity of your hosting, so that there are no outages and when there is a peak in user visits;
• Leave your website in HTTPS format so that it is secure for you and users and is well accepted by Google.
WITH YOUR PRODUCTS :
In addition to aligning your website, you can review and adjust your inventory, selecting the products that will be on Black Friday and designating the offer and discount for each of them, without having problems at the last minute.