Examples of successful and unsuccessful viral marketing

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There are several types of viral marketing:

Viral videos.

Viral images.

Viral articles or messages.

Viral outdoor advertising.

Next we will talk about outdoor advertising and videos.

Viral outdoor advertising
Recently, the most popular viral forex email list outdoor advertising can be considered that done by McDonalds and KFC. Almost all of these companies' advertising is on packaging or in the form of outdoor billboards. However, users constantly publish photos of these masterpieces, which instantly spread across social media pages, as they attract attention with their crude humor.

The fitness center was almost sued for such outdoor advertising. The creatives overdid it and offended many Barnaul residents with a sign about lard. But according to the FAS examination, the advertising is considered quite acceptable. This event was hotly discussed on social networks, it attracted the attention of the media. Here is an example of a "virus".

An advertisement on an unusually sized billboard, an advertisement with intentional typos, and even a mannequin in a short skirt that sways in the wind, revealing its piquant parts to the world, can be considered viral. Why is such an advertisement called viral? Because you will hear talk about it at your work or school, and photos of it will be circulated on social media pages and collect thousands of comments.

However, advertisers can overdo it and create creative from the category “it’s a funny joke, but I won’t buy from this brand.”

Do you remember Zhdun? In just a week, he became the most popular character on social media. Many tried to take advantage of this viral wave, but few were able to do so successfully.

Advertisements that contain jokes on the verge of indecency are also viral. They attract a lot of attention and are widely discussed.

Viral outdoor advertising

Source: PRPicturesProduction / shutterstock.com

One good way to boost sales of a standard product is to sell it differently. There will always be someone who wants to try it simply because it is different.

Here's another example of a failed viral ad. Apparently, the creatives hoped to evoke associations with the series "Game of Thrones", but the creativity leaves much to be desired.

Viral videos
Video tutorials are the format of viral videos that will always be effective. It does not matter what you are promoting - body oil during a massage lesson or a music site during a piano lesson. You can attract any category of users by choosing video tutorials wisely. On social networks, such recordings spread quickly, as people save them on their walls, allowing others to view them.

Another popular type of viral video is cooking recipes. Facebook and Instagram are full of such videos. It is impossible not to watch them to the end, they are so attention-grabbing. Probably, even fly agaric advertising would be very successful in this case.