Prospects for the first quarter buying window

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They are already familiar with your brand, products, software, or services and are easy to communicate with.
The conversation could be as simple as calling and asking, “Hey, when are you going to buy again?” or “Any news from your end since we last worked together?” Because there’s an established relationship, it’s not really a cold call and more like a warm reintroduction.


Active customers
Target existing customers where there may be expansion or ecuador telegram data cross-selling opportunities. You need to build this list carefully so you target the right high-potential customers. Since you already do business with these people, it's easy to start a conversation. Simply call to say "Happy New Year," ask about their future plans, and learn about potential needs you can meet now.


Go into your CRM and search for prospects that fit your ICP and have a defined Q1 buying window. This buying window could be your contract with a competitor expiring, seasonal demand fluctuations, a budget period, equipment lease expiration, or they told you in a past prospect call that they would make a change or decision in Q1.


Pro Tip: You may also want to look at verticals that are performing well and have ample budgets.
Set micro goals and follow the 30-day rule
When you’re in a situation like this, getting out of it can be both overwhelming and tedious. It’s a lot of work, but you don’t always feel like you’re getting anywhere.