Direct provides the following opportunities

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Contextual advertising
You can attract traffic using context to any site, but this tool is most relevant for Yandex.Market: YAM takes a commission from the seller for the sale equal to 1 ruble if the buyer was attracted using external traffic.



advertise a shop window;

promote specific items through a product feed ;

set up payment for conversion.

Useful material:

Checklist for launching contextual advertising: taiwan consumer email list check yourself before starting a campaign

Advertising on Wildberries: types, features, bid management
Advertising on Wildberries: types, features, bid management
Advertising on Wildberries: types, features, bid management

Advertising on Search is targeted, as it allows you to show offers to the audience that is most interested in making a purchase.

Advertising on Wildberries: types, features, bid management

Advertising in YAN has a lower conversion rate, but it gives you the opportunity to appear to the largest number of users at a low cost.