What does a client portrait consist of?

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Experts highlight several layers of information that must be included in the description:

Demographic profile
This includes the gender, age, nationality, religious beliefs and marital status of the client. For example, if the business is related to baby care products, children's clothing or hygiene, then the target audience is parents or those who have children around them, for example, nephews. People who do not have children or esinc email list relatives for whom such products are not relevant will most likely not show interest in these products.

The demographic profile of a typical client might look like this:

Irina, 25 years old, married, two children.

Location and climate features
Include the place of residence, climate and cultural characteristics of the target audience. For example, if a store sells children's clothing in Chelyabinsk, it is important to consider not only the range, but also the advertising features for this region. Winter in Chelyabinsk is long and cold, so parents are looking for warm winter overalls for children.

They often research online, consult experts, and carefully examine characteristics such as membrane density, water resistance, and breathability. These qualities should be emphasized in advertising materials to ensure that the clothing meets the needs of local consumers.

Economic and social affiliation
In this context, we consider characteristics such as education, standard of living, profession, position and income of the client. This will help to identify different groups of buyers and understand their interests.

Examples of consumer portraits for a children's clothing store:

Irina, 25, married, two children. Lives in the suburbs of Chelyabinsk, works as an editor in a major publication, education — marketing. Her income is 100,000 rubles, the total family income is 250,000 rubles. Irina has a mortgaged house, is engaged in repairs and appreciates aesthetics — from the interior to books and films.