Make a description of the product or service

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It is important that the title or first sentence you include contains what you are offering and a call to attention such as “last minute offer”, “great discounts on our products”, among others.

In the case of the description, it should be as short but conclusive as possible; we recommend using three to four lines to describe what you offer.

It is essential that you remember to direct mail mortgage marketing include your contact information or a link to your online store so that members of the group who wish to do so can go and make a purchase.

Times and days to publish
It is important that you take into account the best hours and days to publish because in Facebook groups information tends to get lost very quickly, as there is constant posting by users and perhaps other brands.

After 6pm, which is when most people leave work, and on weekends are the best times to post on these groups properly.

Subscribe to the right groups
It will do you no good to join a makeup group if what you sell are car parts.

First, make a list of groups that may be of interest to your niche and discard those that you don't think are appropriate.

The best ones are buying and selling groups that are specific to the sector to which your brand belongs, otherwise you will be wasting your time.

It is also important to take into account the number of members in the group, because sometimes more is not better.

It is best to post in groups of five thousand members that do not have much activity, since those with more than thirty thousand members tend to go through posts very quickly and it is very possible that your prospects will not be able to see your information in time.

Don't let Facebook think you're a robot
Remember that Facebook penalizes accounts that post in multiple groups if it finds that you post in all of them in the same way and almost at the same time.

For this reason, we advise you not to post too quickly in each group; wait at least a minute before moving on to the next one.

It is also important that you vary the content you publish in each group, that is, change the description a little, add other images, shorten the lines a little, add other calls to action, etc.

Keep in mind that your profile must be complete, so that if someone in the group is interested in what you sell and wants to follow your fan page, they can find all the information. So make sure you have your description complete, Facebook profile photo size with your company logo and the best offer with a pin to top.

In conclusion, posting in Facebook groups gives you a competitive advantage like no other, but it is important that you post in them intelligently.