You can be sure that learning how to make an eBook is one of the activities that will allow you to broaden your perspective on the most feasible tools to deliver real value to your potential clients.
Digital books can be made for whatever you want, as long as the intention is to provide valuable content for your leads . Keeping that in mind, there are some challenges you can overcome cpa email list when learning how to make an eBook. You can use it for:
Increase Brand Credibility and Trust
In the digital environment, as you know, competition is tough and sometimes it doesn't give you the opportunity to create your own space in the market. At the same time, the personalization of strategies and the message itself is becoming increasingly important.
[Tweet ” eBooks are the perfect opportunity to generate a direct message to the potential client”]
However, in this process of trying to penetrate the market, resources such as eBooks allow you to send a direct message to whoever could be your ideal client and that is great because it adds points in building credibility and trust. To achieve this, consider joining these two aspects in holy matrimony:
Content : Each chapter or subtitle (depending on how you divide the text) should be of great benefit to those who decided to download it. Remember that high-value content is probably the most important element in a Digital Marketing strategy.
Design : It doesn't matter if you decide to make it playful, light, or a bit more corporate. Be consistent with your style guide and try to make it noticeable in your eBook design.
To Strengthen Your Content Marketing Strategy
And this is what Juan Merodio says in a video:
“Ebooks have become a very powerful marketing tool… I am now generating about 1000 to 2000 automatically.”
Juan Merodio
You might think that content with more than 3,000 words or more can be counterproductive because the online reader does not have time to spend 10 minutes reading such a long article, but what if we told you that it is the opposite?
According to an article published on Neil Patel's blog, it has been proven that articles with a higher word count positively influenced a website's traffic.
And what Patel says in his article is true: online users are intelligent, and to that we add that they are curious and self-taught, and that is why they prefer the type of content that explains the ABCs of a topic.
And our point is not focused on the length of the text, because the eBook as a downloadable material does not add or subtract value to your SEO strategy, but learning how to make an eBook to cover an extensive topic while telling the ABCs of it, can help you strengthen your Content Marketing strategy.
Why? Well, well-crafted content with well-founded foundations helps you build credibility and trust. And do you know what the next step is? Building brand authority!
[Tweet ” eBooks are essential to promote credibility and trust”]
You can extract part of the text from the eBook and design it in a different format, perhaps an infographic, and then promote it on Social Networks. Then you would not only be promoting an eBook and giving movement to your social profiles, you would also be adding more value through the channels traditionally recommended within a Digital Marketing strategy.
To Grow Your Database
Because of the perceived value of eBooks, learning how to make an eBook will also help you grow your database.
Those who truly understand the value you provide through well-constructed content are likely to unlock their contact points more quickly . This will of course gradually increase your database.
Now, the responsibility of capturing leads through your eBooks is not really about learning how to make an eBook, but rather your ability to understand what topics you need to cover in each material.
You have to look at the needs of your Buyer Persona, their challenges, their goals, doubts, etc.