Can the client afford your service?

[rifat28dddd]

Does the client’s mission align with your values?
This is a very important consideration. Quite a few times, we have had the opportunity to perform work for organizations that I fundamentally couldn’t support. One example is the tobacco lobbyists. Several years ago, a pro-tobacco lobbyist wanted to hire us to do marketing and outreach. There was just no way I could accept this work.

As a mother, I work hard to educate our kids about the dangers of smoking. I fundamentally oppose everything that this group is trying to accomplish.

Do you believe they can accomplish what they are trying to do?
We’ve had potential clients contact us to design and develop training programs to achieve objectives that we did not think were realistic. In one particular instance, the money was very good, and I’m sure they found a company to perform the work. But we did not see the link between the client’s vision/objectives, and the training they wanted. It was just too much of a stretch. So we declined the work, not only because we couldn’t buy into it, but also because we believed it would have set us up for failure.

Does the client’s needs align with your competitive malta telegram data differentiators? (price, quality, speed, etc.)
No company can be all things to all people. Some customers are looking for the lowest price or quickest turnaround. In cases like that, we are not a match. So we decline this type of work.

Will the client infuse chaos into your organization?
Some client organizations are very chaotic. While “managed chaos” can be productive, “unmanaged chaos” can be detrimental. Clients that don’t respect our processes, our people, or our culture won’t be happy with our service.

When we first launched 14 years ago, low price was definitely a competitive differentiator. This is often the case with new businesses because they don’t have the overhead that accompanies growth. In addition, new businesses are working to build their client base, and establish their presence and credibility.

Mature businesses follow a completely different business model, having migrated from a price-oriented service to a value-oriented service. If a customer can’t afford our service, it’s not a match from a short-term and long-term perspective.

Is this a one-time client? And if it is, does that fit your business model?