Say it and get out of the way

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Understanding The Value Your Prospect Sees
The main key to marketing effectively is understanding your value – the value your prospect sees.

People don’t buy things they don’t need; especially these days. You have to speak to their pain, their need. So, try this quick exercise.

What Do You Sell?
Write down the following:

What do you sell? What’s the product or service?

Now, why would I buy it? What problem does it help me solve or avoid? Why would I want it or need it?

Keep asking yourself ‘so what?’ And keep answering that question. This will help you get down to the root of value.

Craft Your Message
Once you have this information you can start ecuador telegram data crafting your message. Your message must speak to the value or once again, no one will buy your product/service.

Marketing messages should be short, concise, and to the point.


One mistake small business owners make is saying way too much. The message gets lost.

So, practice the KISS method here (Keep It Simple Stupid).

Get The Message Out
The next step is to get the message out. You want your message to be where your prospects are.

Once you know the value you can identify to whom it is most valuable. Now that you know who, ask yourself ‘where are they?’

I am often asked to advertise in various periodicals and programs.