Netflix Cocainenomics by the Wall Street Journal

[subornaakter24]

The world-famous Netflix company collaborated with the Wall Street Journal to promote its own series Narcos, or "Barygi". Publications and texts dedicated to this topic are an excellent example of native advertising. Articles telling about the backstage of this illegal business, combined with illustrations, maps, and graphs attracted a large number of readers. Ultimately, this had a positive effect on the popularity of the series itself.

Netflix

This story is a confirmation that even the most attorney email list unconventional partnership options can bring success. This type of interaction is useful for both parties, as it allows them to exchange part of the audience.

Newcastle Brown Ale (Gizmodo)

British brewer Newcastle has made a powerful move in advertising, which has made it stand out from its competitors. The manufacturer has honestly admitted that there is no money in the budget for large-scale brand promotion. This statement was supported by a series of videos about what Newcastle advertising would be like and how it would be perceived by potential customers. It turns out that they could compete with competitors, contriving and coming up with various moves, but, in fact, they won the fight without the fight itself.

Newcastle Brown Ale

Sometimes, to differentiate yourself from other companies, it is enough to simply express your position on advertising promotion. If you share commercial publications, you need to explain to subscribers why this is necessary. At the very least, creating content requires significant investment, and advertising is one of the ways to attract finance.

Xerox (The Atlantic)
Xerox teamed up with The Atlantic to highlight the topic of Growth Hacking. The companies created a website where users could learn about innovative marketing techniques that could help businesses grow exponentially. Needless to say, it was a win-win for both parties.

Xerox

You can create content based on the problems that are relevant to end consumers and the industry as a whole. Of course, most of these materials are tailored to the B2C sphere, but rest assured that the B2B sector needs quality content no less.

Ikea (The Telegraph)
In advertising promotion, Ikea has experience creating a quiz that provided recommendations on how to get a good night's sleep. The company did not focus on any specific products. The main task was to attract attention to the brand as a whole.

Ikea

Whatever industry your business belongs to, choose the optimal format that will be useful and interesting to the end consumer. This approach will help maintain the company's reputation.