What we also proposed to implement

[nusaiba127]

Knowledge of the problems with the site, web analytics and advertising campaigns helped us set clear goals for the future:

launch an advertising campaign in Google AdWords;
set up dynamic remarketing and Google XML feed;
connect to affiliate programs;
configure micro-markup on the site;
place ads on product platforms (Yandex.Market);
set up automated advertising management depending on the arrival of new products;
simplify the ordering process on the website russia consumer email list and add product recommendations;
create your own website management system;
set up integration with CRM and personalized analytics;
launch a service for recommending products, colors, best products;
set up orders for decorating a country house/restaurant/apartment;
set up an email newsletter for customers with information about new products;
write a sales text with key queries for each category of the catalog.
After that, we divided the work among the team members and began to implement the new internet marketing strategy.

Developing your own content management system (CMS)
During the site audit, we learned that the client's site was located on a "home-made" content management system (CMS), and its programmer was no longer available (oh, how often does this happen!).

We calculated that in this particular case, it would take longer and, most importantly, more money to modify Bitrix: the client would pay about 30,000 rubles for the Bitrix assembly alone and another 70,000 rubles for modifications. We made the work significantly cheaper.