And why should they be used on the site?

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Pop-ups are still a mainstay of websites because they deliver results by enticing visitors to take action, whether it’s signing up for a mailing list or buying a product. And while online users tend to react negatively to pop-ups, they are a surprisingly effective tool for getting these actions done.

A Sumo study found that pop-up conversion rates ranged from 3% to 9%. In some cases, a pop-up widget actually performed better than other tools.

Thus, on the website of the Beauty Salon "Mai" with the help of the pop-up window Envybox Client Generator , unlike other services, more targeted applications are generated: per month the service gives from 20 to 30 applications.

Pop-up window on the website of the salon May

How to use pop-ups effectively?
When used incorrectly, pop-ups can do more harm than good: if, for example, someone is browsing a product pricing page, seeing a pop-up asking them to sign up for your newsletter may not only cause them to unsubscribe, but may also cause them to lose interest in the product they were researching.


Widgets: What are they?


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Conversely, a user who has just read three articles on your turkey telegram data blog will appreciate the widget's offer to receive your news via email.

1. We build a strategy for using pop-ups for their best conversion.

For example , if you have an online store, then at each stage of the purchasing process, pop-up windows will help to achieve an increase in online sales:

- When browsing products: When a user is researching your products for purchase, it makes sense to show pop-ups with other related products or a discount offer for the first purchase.

- When adding items to the cart : Some consumers abandon their cart without completing their purchase. Here, it can be very useful to display a popup when the user is about to leave the page or after a period of inactivity.