There was a time when a smile and a small gift were enough to win new customers. Now, your local bank is competing with big banks and fully online banks for the most sought-after customers. That means you need to do your research and then deliver on that promise. Figure out who your desired customers are and try to understand their banking experiences.
For example, busy people may find it difficult to switch checking accounts, so don't offer them this at the outset. Instead, you can tempt them with a competitive loan offer and then offer other products, such as opening a checking account without a fee.
Let the bank teller be the bulk of your internal marketing strategy. In the age of electronic payment transfers and mobile banking, customers don’t need to visit a physical bank branch. When they do, make an effort to provide friendly, personal service. This is often what differentiates a local bank from larger, more impersonal institutions. While the transaction is being processed, the teller can recommend products that are right for the customer, such as better savings accounts or investment services.
As for wealthy clients, it is worth calling them personally. Both kazakhstan phone number data people and companies will appreciate your special attention to their needs.
In general, don't take any customer for granted. Remember that you're not the only bank trying to attract potential customers or upsell existing customers.
7. Good storytelling is an important part of your internal strategy
Make storytelling a priority in your internal strategy.
From your website and social media to traditional paper marketing materials, all of your content should be aimed at informing and educating your audience to help them make better financial decisions.
Effective storytelling can deliver serious results. Research shows that people are more likely to buy from companies that engage them in learning. Invest in relevant educational content by creating high-quality website content and blog posts.
Good storytelling is an important part of your internal strategy
Get ideas for articles from common daily questions of your customers, and also talk about the services that are most useful to your target audience. This way, you will not only create an effective resource for your audience, but also show them why your services are the best solution for their needs.