About 5 years ago, the internet was flooded with infographics. Everywhere you looked, there was a colorful visual representation of information that would previously have been simply typed out on a blog.
Infographics seemed to be what the Internet needed. However, static infographics have given way to a more interactive format.
Infographics that highlight specific data that viewers can interact with are trending today. They can click on a specific section and drill down into a set of statistics or customize the data entry to reflect their specific situation.
The Evolution of the Web is a resource that allows viewers denmark phone number data to delve deeper into the history of the Internet.
The Evolution of the Web - An example of interactive infographics
Each browser in the infographic is a different color, and there are markers for various historical events that users can hover over to learn more.
Create infographics that allow users to customize data, flow charts, scrolling infographics with timelines, or comparison tables.
Read also: What is infographics: 12 types of infographics and 5 free services for creating them
3. Interactive videos and live broadcasts
The rise of dynamic content has been on an upward trajectory over the past few years, and it doesn’t look like it’s going to slow down anytime soon. By next year, 80% of all web traffic is predicted to be video.
Today, more marketers than ever are getting creative with their videos. 20% use interactive video as part of their content strategy . Of those, 78% found it incredibly effective.
Combining the beloved video format with interactive elements creates an attractive prospect. This is why live streaming has become so popular. This type of video is sincere and authentic. It allows viewers to comment, like and interact with it.
In its interactive video for the new Civic Type R, Honda used a dual storyline. Viewers could switch between the two stories by pressing the "R" key on their computer.
You can create tutorial videos for your product that teach users something while actively engaging them. Or use interactive demos and split-narrative videos where the audience can choose the ending they want, and story-driven videos where the viewer's opinion determines every step.