The article answers the questions:
How to work with a copywriter to ensure that your assignment meets your expectations?
What work materials should I provide to a copywriter?
Why does the cost of working with a copywriter matter to the quality of the order?
Contents:
Treat your copywriter as a partner, not a service provider
Provide the copywriter with materials to work with
Work with a copywriter
Be specific and specific!
Why does a copywriter’s rate matter?
Treat your copywriter as a partner, not a service provider
It doesn't matter if you have an advertising agency and order text for your clients' websites, or you are a business owner and need a copywriter . Always treat a content creator as a business partner. Thinking about cooperation on the basis of specialist - specialist, and not treating as a customer and service provider, both parties will win.
Today, a copywriter will help not only create content according to the guidelines you provide. A content specialist is able to propose a different, sometimes better solution, both in terms of UX and SEO .
I talk to my clients about the guidelines myself. Thanks to this, we uk companies email list out changes for the better that the client had not thought about or had not noticed before, for example, I very often suggest that clients give up keyword stuffing, i.e. stuffing keywords into a text of a set length.
If you run an advertising agency and you pass on the order to a copywriter , take a look at the guidelines before sending them. You can always improve them and ask your client for details that can make the work of the person responsible for writing the texts easier. In a situation where you prepare the guidelines yourself, think about what you would like to receive in such a document.
Provide the copywriter with materials to work with
A copywriter , like any other specialist, needs information from you about what should be included in the text, why the content should be communicated in the way you choose, and who the main recipient is.
This is helped by, among other things, a marketing brief that must be filled in. Do not underestimate this document and treat it like an interview with a doctor or a questionnaire from a dietician. Remember that the final version of the text depends on this information.
If you have materials and files, even if they are not entirely up-to-date, pass them on to the copywriter . Of course, the specialist will also do his own research, but the more information he receives from you, the more input he will use and the easier it will be for him to create a valuable text. You will receive the content faster and thanks to this, you will have more time to accept or make corrections.
When it comes to corrections, many copywriters offer corrections for a price (one or more). If in the finished text you received from the author, it is enough to change the word from "auto" to "car", do it yourself, without feeling that the correction in the price of the text must always be used. Informing about it and asking for a correction and waiting for a response takes more time than correcting it yourself. I write about it because such situations really do happen.