How much does luck and fortune play a role in search engine promotion?

[sumaiyakhatun29]

Expert advice:

— Luck plays a role, of course, in SEO. You have to be the first to find a weak spot in your competitor and use it to your advantage in time.

But without experience, luck is of no use. In search engine optimization, it is important to understand where you can get organic clicks. I have done a lot of research on increasing CTR in search and I will give you some tips:

Choose the main keyword for the article with the words "how", "what is it", "where".
Create geo-specific pages. But make their content unique!
Write review articles, comparisons, and rankings (tops).
Learn the tactic of “thin content.”
Optimize product cards and break down store filters into smaller ones .
Alayev Oleksandr (Alaiych)
Alaev Alexander, AlaichЪ
Has been creating and promoting websites since 2005. Director of the web studio "Alaichy and japan rcs data Co." Author of one of the most famous SEO blogs - Alaich's blog . Creator of SEO services: FastTrust, ComparseR, CheckTrust. Speaker at the largest SEO conferences: All In Top, SEO Conference, SEMPRO, Baltic Digital Days, etc.

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Question 1: How much has SEO changed in 2021? What methods do you think have stopped working, and what is now more effective?

— It has changed a lot and is changing every year. But a noticeable turning point occurred when behavioral factors started to be used again, that is, about two years ago. Since then, the problem has not been solved, many topics continue to be led by sites with cheating. Based on this, we can conclude that the focus has changed, for example, from text factors to PF. And we are not talking only about malicious cheating.

It's sad that by doing classic SEO (techniques, text optimization, commercial factors, semantic expansion, etc.), you won't be able to beat competitors who are noticeably inferior, but still cheat.

In addition, organic traffic has decreased. In topics dominated by aggregators, it becomes almost impossible to take first place.