Therefore, people often bring quite interesting new meanings to this word

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Classic. When we have sales representatives who visit doctors and pharmacists. There are conferences where we promote our products. There is a specialized press where we present all the advantages or simply place our mockups. We also work with doctors and pharmacists outside the sales representative's area of ​​responsibility. For example, when we try to communicate with them at the site level or some other activities (these can be online webinars conducted by marketers, not the sales team).

Network/media. This is the way through working with networks and media. Accordingly, we invest in offline and online channels, we do deep promotional campaigns. For example, if we launch a brand, it can be conditional trade india rcs data campaigns (2 + 1 = 1 or 1 + 1 = 1) or some kind of discount or gift. We try to tell the pharmacist as much as possible about our product and brand. We also invest in display, in online presentation to get results.
What do we get as a result? We track sales. This can be daily or weekly, depending on the market. We look at reports from Morion, IQVIA or any other tracking systems available in the region. Sometimes we can go into Brand Health research and see how much our brand awareness has increased, how much loyalty to it has increased, but still these are standard things.

Digital in shape
Digital in shape

In the process of transforming from product to product sales, we notice that in the work of most marketers such an interesting word as "Digital" appears. This word is used when necessary and when not necessary, because it is quite fashionable and sacred for any brand manager in pharma. Everyone thinks that this is something that must be mastered in life, although few people manage to do it.