As we move to individualize everything (down to the can of soda we consume), mass customization has morphed into personalization. According to Forbes , Coca-Cola's campaign confirms the existence of a marketing trend in which using consumers' names on products becomes such an attractive hook that it could even replace a brand's logo.
For some companies, this will mean ensuring touchpoints are specific and individual. For others, it's simply streamlining the purchasing process and making it more responsive.
Video Marketing & Virtual Reality & Augmented Reality
Social content, blog posts and eBooks are essential elements spain phone number data in a marketing strategy. But in 2017, the upward trend we saw in video marketing will be reinforced by virtual reality and augmented reality: companies that do not include virtual elements in their strategies may become 'obsolete'. The fever unleashed by Pokemon Go is an example of how industries from (almost) all sectors joined the 'Pokemon effect' to increase their visibility on the web. Whoever had a Pokemon, had a treasure.
Social Media Sales
We need to change the way we think about social media. Social media strategies should be about spreading less and selling more, directing our social media efforts to turning our social channels into selling points.
Brands often use social media to spread generic content that people don't value. Personalizing social media and focusing your strategy on sales by interacting with consumers and not bombarding them with our products or services can be key.
Mobile Marketing
Digital advertising on mobile devices is on the rise. So much so that Google itself has announced that the search engine's new algorithms will primarily use the mobile version of a site to classify its pages. This is the Mobile First concept: it is no longer just responsive design , but rather designing with smaller mobile devices in mind first, and then ending with desktop versions. Proprietary applications that allow us to have more direct contact with the client will also be essential.