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But as for the "Cost per thousand impressions" strategy, it doesn't always work well and you have to change the campaign settings to "Interest in brand and products" and restart the videos with a new bidding strategy.

Each of these strategies has the right to life and you need to test which format will work. You can always start with the standard goal “Interest in the brand and products” and then test other formats.

From the editors. We recommend subscribing to the Telegram channel “Google china rcs data Ads with Poddubny” . There are many author's findings and ideas on Google Ads and Google Analytics.


"How to check which ad grouping works best?"
"How to write the perfect ad for Google Ads"
"Advertising is not working and the problem is not in the site"
"Minus keywords were, are and will always be relevant"
"I managed to find few keywords. What to do?"
"How the effectiveness of a product campaign depends on the quality of product uploads"
"When to start optimizing a Google Ads account after launch?" "
Types of search queries and their grouping in advertising campaigns"
"Product campaigns for stores or how to launch the new AdWords" "
Optimization of AdWords 2.0 advertising campaigns"
"The harm and benefit of AdWords audits: what types of audits are there and how to check your advertising account yourself"
"How to create an effective promotion strategy in contextual advertising. A guide for beginners"

We recommend that you study the selection of "TOP 500+ blogs on Internet marketing" . All sources are divided into categories: SMM, SEO, PPC, UX, Internet marketing, copywriting, web analytics, content marketing, Email marketing. The selection includes not only blogs, but also Telegram channels, publics and YouTube channels. If you want to add a useful resource, then leave a comment. We will study your resource and add it to the top.

In the labor market, the profession of PPC specialist is becoming one of the most sought-after. After completing an 8-week course, you will be able to apply for the position of Junior PPC Specialist. The PPC Specialist course teaches you how to create a semantic core of a website, select keywords, and define a target audience for further targeting. Using web analytics systems, you will be able to analyze the effectiveness of an advertising campaign and optimize your budget.