An example of relevant content from Monobank

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In 2021-2022, attention has become the main currency, operating in a two-way format. A brand or business needs to create such creativity and implement technologies that:

Give the user the feeling of the same attention from an online source. For example, the Apple Watch product, which takes care of its owner with reminders about how much to walk, drink, sleep, etc.
They give the brand the opportunity to gain the attention of the user, who can use it to create asia rcs data original content, digital reactions. To do this, they create Instagram filters, masks, and other virtual products.
Attention

Another trend is that the virtual alter ego will become our new main personality. Look at a typical user on social networks. He is on Instagram, Facebook, Linkedin, Clubhouse, Telegram. And everywhere he has his own digital goals. Somewhere the user wants to seem like an expert in a certain niche, somewhere he wants to look beautiful, and somewhere else to be relevant.

But such brand activities help a person get likes, followers, and pump up their virtual profiles, which is how we now measure each other.

brand activities help a person get likes


But in any case, creativity and technology must be relevant and different from other products created by competitors. In any case, virtual technologies must complement each other and be united by one common communication.