Your old friend who “tinkers” with Wordpress themes and can also create animated logos, surely does not know what is behind an online project. He will be able to set up a pre-set theme, yes, but he does not know what SEO optimization of a website is or how to work on an SEO strategy that brings concrete results in the medium to long term.
He makes mistakes on permalinks, he doesn't set the keywords canada whatsapp number database useful for positioning the site in a targeted way, he doesn't work on long tails, he doesn't know the difference between a low or high competition keyword. His job is limited to putting a project online and do you know what he'll do? He'll do exactly what you ask him to do without working on everything that's in the director's seat, behind the scenes.
This approach to the web leads to an illusion and makes you believe that having a good idea is enough to achieve success.
Another problem arises when the amateur on duty is convinced that he knows what SEO is and that it is enough to place some keywords here and there to make the project attractive and profitable.
Let me give you an example: you have a farm and you want to make yourself known online. You decide to create a website to position yourself and find new customers even outside your territory.
Say No to Do-It-Yourself SEO Strategy
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