In fact: If a call center manager immediately canada mobile number quotes the cost of a lead without going into the details of the project, then it is worth thinking: what is the basis for this price? No one wants to work at a loss. A customer who initially assumes that they want to deceive him often becomes a victim of manipulation. It is worth remembering that a call center is an expensive enterprise: payment for the operator's working time, contact databases, professional equipment and software, rent, business expenses, etc.

, etc., all this cannot work without profit. In most cases, the cost of a lead is greatly overstated. Solution: Always conduct test projects, on the basis of which a reasonable cost per lead will be derived. A new base, a new region, a new promotion, resuming a project after a pause - all this is a reason to conduct a new test, since all these factors can significantly affect the cost per lead. Myth Working with ready leads is more effective True! Exactly. You take a ready client at a fixed price and all that remains is to develop cooperation with him.