Sounds tempting – everything is simple, clear, transparent. an account, and with this form of cooperation you will not have to overpay. But if everything is so simple, then why do call centers that work differently still exist? Let's figure it out. Myth A call center with payment for results is more profitable At first glance, it seems more reasonable to pay for a ready lead, rather than for a dialogue or the time that the operator spent to interest the potential client.
In fact: If a call center manager immediately canada mobile number quotes the cost of a lead without going into the details of the project, then it is worth thinking: what is the basis for this price? No one wants to work at a loss. A customer who initially assumes that they want to deceive him often becomes a victim of manipulation. It is worth remembering that a call center is an expensive enterprise: payment for the operator's working time, contact databases, professional equipment and software, rent, business expenses, etc.
, etc., all this cannot work without profit. In most cases, the cost of a lead is greatly overstated. Solution: Always conduct test projects, on the basis of which a reasonable cost per lead will be derived. A new base, a new region, a new promotion, resuming a project after a pause - all this is a reason to conduct a new test, since all these factors can significantly affect the cost per lead. Myth Working with ready leads is more effective True! Exactly. You take a ready client at a fixed price and all that remains is to develop cooperation with him.