Does the page deliver on its promises?

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Accelo uses an intro video to grab the user's attention, then leads them to a demo or free trial.

Accelo Landing Page
At first glance, British Airways may look like a lead generation page. It’s actually a clickthrough page that guides you through finding a flight before moving on to the fare plan page and then ordering.

British Airways landing page
Dynamic Landing Pages
Just like email marketing, a dynamic page can be coded to serve kazakhstan telegram number database personalized content in certain fields. Studies show that personalized CTAs perform 202% better than basic CTAs, so using dynamic content on your page can have a huge impact.

Different images, titles or words can be inserted into the page depending on the user or their location. This is especially useful for locally targeted content and travel businesses.

The direct marketing mantra is to test, test, and test again. Landing pages are great for tracking and split-testing different variations.

The LNER UK rail company page is an example of how you don’t need a flashy image to be effective. A strong headline paired with the ticket selection option is a seamless process that will quickly get you into the sales funnel. The red (train) line draws attention to the CTA area. This is a great example of effective design.

LNER Landing Page
How to Create a Landing Page
As we pointed out at the beginning of this article, failing to deliver on your ad-to-page promises is a waste of your budget and a waste of the user's time.