Efficiently managing leads that can become customers is one of the biggest challenges facing technology companies. In marketing , the difference between a prospect and a loyal customer depends on the quality of the communication they receive. This is where lead nurturing with automated email marketing comes into play.
According to Gartner , 79% of business leaders believe that artificial intelligence will be key to success by 2025. And currently, existing AI technologies can automate tasks that today absorb between 60% and 70% of workers' time. With this data, it is not surprising that more and more companies are adopting these types of strategies to boost their efficiency and results.
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What is lead nurturing with automated email marketing?
It is a marketing strategy that combines lead nurturing with email automation to cultivate and manage relationships with prospects throughout the buying cycle.
To be more specific, let's briefly break down each concept. Lead nurturing refers to the process of building and maintaining relationships with prospects or leads over time, with the goal of guiding them through the sales funnel until they become customers.
Automated email marketing, on the other hand, is the use of technology to send emails without constant manual intervention.
The impact of automated email marketing on lead nurturing
Automated email marketing allows IT companies to manage and nurture their relationships with leads in a positive and personalized way . Unlike traditional email campaigns, which can be generic and sporadic, automation offers a way to send relevant and timely content.
In fact, the implementation of advanced technologies, such as artificial intelligence and marketing automation , has revolutionized lead nurturing. These tools allow companies to scale their “nurturing” efforts efficiently, personalizing content and automating delivery at the most relevant moments, thus avoiding falling into the dreaded spam.