Contents:
Podcast
Video
Transcription
Podcast
Video
Transcription
What is the Google EAT standard and what content complies with it?
What are YMYL pages and what content should I publish on them?
You will find answers to these questions in today's episode of the SEO Podcast!
In order to achieve high results in the Google search engine ranking, you have to “play the same game with Google” to some extent. In this episode, we will talk about the standard that Google presented to us in 2015 as part of free email lists uk criteria for evaluating websites in terms of three key metrics: expertise, authority, and trustworthiness, from which the abbreviation “EAT” comes from. In this episode of the SEO Podcast, we will talk about how to create websites that are compliant with these metrics and what topics websites are most concerned with. Let’s get started!
What is the Google EAT standard?
As I mentioned, in 2015 Google released information on the criteria that will guide the analysis of websites in terms of expertise, authoritativeness and credibility. Depending on the subject matter of a given website, these metrics may have completely different meanings - but what do they mean?
The “expertise” metric concerns content that should be edited and created by experts in a given industry. Their recommendations are important, and they can affect our health and safety. The “authority” metric is responsible for the trust and authority of our website among users who visit it. The “credibility” metric, on the other hand, concerns all factors that affect the credibility and security of users who visit our website, and such elements include not only the published content, but also technical aspects, such as the SSL certificate or errors such as “404” detected by Google search engine indexing robots.