You’ll sound the same as everyone else

[rifat28dddd]

Have you ever been on the receiving end of a generic prospecting email or phone call that showcased the fact that the seller did ZERO homework and had no idea what you do? Or have you ever received a product demo where the use cases and terminology were clearly intended for a customer in a different industry or role?

Maybe those tactics worked for the rep (or someone they knew) in another instance and they figured, it might just work on you too! As the famous American psychologist, Abraham Maslow, postured, if the only tool you have is a hammer, every problem looks like a nail.


Don’t be lazy! To connect with modern buyers you need to deliver a personalized approach and speak their language during each interaction.

Bonus video: Using Reciprocity to Increase Your Prospecting Response Rates



Like the latest fad, sales tactics quickly come in to favor because ecuador telegram data they work for a while, but then quickly become so pervasive and cliché you can’t help but cringe when you’re exposed to them. Perhaps it’s a cold connection request on LinkedIn quickly followed by a sales pitch the moment you accept. Maybe it’s receiving a first-time email with a subject line that begins with “Re:” in an attempt to boost open rates.


Or even better, the old alligator email. News flash; you sound the same as everyone else, and in the sea of sameness, you will be ignored! Want to stand out? Change up your tactics.



As I’ve said before; sales is hard! Advances in social and mobile technologies combined with the sheer numbers of solutions flooding the market have made modern buyers more skeptical, peer-driven, and empowered than ever before. With immunity quickly building up to many sales tactics, modern sales professionals need to adapt. To quote one of the great Marshall Goldsmith‘s most famous books, “what got you here won’t get you there”.